WABC-TV IS MOST WATCHED IN NEW YORK AND THE NATION
#1 ON-AIR AND ON SOCIAL MEDIA!
NEW YORK, Nov 28th, 2016 - WABC-TV extended its run as the most watched TV station in the market and the country, according to the November 2016 Nielsen audience measurement period. The flagship station captured a 3.3 rating/8 share in DMA Households, Monday-Sunday Sign-On to Sign-Off, in the country's most populous market. With each rating point representing 73,486 Tri-State area TV households, ABC7 attracts a larger audience than any other television station in the nation. ABC7 also has a wider margin of victory over its closest competitor than it had a year ago. ABC7 is "most-liked" in the tri-state area on social media, ranking #1 among broadcast television stations in Facebook Likes, Twitter followers and Instagram followers.
WABC-TV began the sweep period by airing the TCS New York City Marathon, New York's biggest sporting event, on November 6th. In partnership with ESPN, WABC-TV's coverage reached 1.2 million viewers locally and averaged 334,000 viewers per quarter-hour during the race coverage. The marathon also had 167,000 live stream starts on abc7ny.com. Channel 7's marathon pre-race coverage that morning averaged 298,000 viewers, and its "Countdown to the Starting Line" special the night before attracted 192,000 viewers. Channel 7 kicked off its marathon coverage by airing the Opening Ceremony on the Friday night before the big race as 374,000 viewers tuned in. WABC-TV's coverage also reached scores of thousands of people via social media with Facebook and tweets from around the world, making it a truly global success.
On November 8th, WABC-TV was the most-watched New York station as the nation learned who won the presidential race. ABC's coverage made Channel 7 the most-watched station from 8:00 p.m. to 3:00 a.m., when Donald Trump made his victory speech. From 12:00 a.m. until 3:00 a.m. alone, when the election night drama reached its highest point, more Adult 25-54 viewers watched WABC-TV than its next two closest competitors combined.
WABC-TV's daily ratings success begins with the early morning news. The station's "Eyewitness News This Morning" with Lori Stokes, Ken Rosato, Bill Evans, and Heather O'Rourke, boasts the highest ratings from 430-5am among DMA Households and Adults 25-54. At 5am, WABC-TV leads in DMA Households with an 82% advantage and is #1 among Adults 25-54 with a commanding 80% edge. At 6:00 a.m., "Eyewitness News This Morning" holds a 70% lead among DMA Households and leads among Adults 25-54 by 25%.
"Good Morning America" leads the ratings in the country's largest market from 7:00 a.m. - 9:00 a.m. It holds a 43% advantage over its closest competitor in DMA Households and is up year-to-year. This longtime ABC mainstay is also up year-to-year among Women 25-54 and Adults 25-54.
At 9:00 a.m., "LIVE with Kelly" is #1 among DMA Households with a 19% advantage over its closest competitor. This longtime morning staple also holds a 31 percent lead over the next-closest station among Women 25-54. The program's annual Halloween show was again a success, topping the competition in key demos locally while attracting nearly four million viewers nationally. "LIVE with Kelly" ranks #2 nationally among daytime talk shows despite airing in an earlier time period than most of its competitors. The program is produced by WABC-TV and syndicated nationally.
"Eyewitness News at Noon", with David Novarro, Shirleen Allicot and Bill Evans, continues to rank #1 in DMA Households with a 59% advantage, and boasts year-to-year growth of 23% in that area. The only one-hour midday local newscast in the market, it is also up year-to-year among Women 25-54, where it has more viewers than any of its competitors.
ABC's "The Chew" enjoys its "Eyewitness News" lead-in, winning its time period in DMA Households. At 3:00 p.m., ABC veteran "General Hospital" also wins its time period among DMA Households and Women 25-54.
Source: Nielsen, Facebook, Twitter, Instagram.
WABC-TV's "Eyewitness News First at 4," with Liz Cho, David Novarro, and Lee Goldberg, attracts twice as many DMA Households as its only local news competitor at 4:00 p.m., and also wins among Women 25-54 and Adults 25-54.
"Eyewitness News at 5:00" with Diana Williams, Sade Baderinwa and Lee Goldberg, maintains its customary #1 spot among DMA Households with a 13% advantage. It also continues to be strong with Adults 25-54, attracting more viewers than its local news competitors that air at 6:00 p.m.
The weekday edition of "Eyewitness News at 6:00" with Bill Ritter, Liz Cho, Lee Goldberg and now Ryan Field, holds a dominant 59 percent advantage in DMA Households and a 40% edge among Adults 25-54. This sweep marks the 153rd consecutive ratings survey period that WABC-TV has finished an outright #1 in DMA Households among local M-F 6pm newscasts.
"Eyewitness News at 11:00," featuring Bill Ritter, Sade Baderinwa, Lee Goldberg and Ryan Field, continues to rank #1 in DMA Households. The program also holds a solid 38% advantage over its closest competitor among Adults 25-54.
"Eyewitness News" is equally strong on Saturdays and Sundays, where WABC-TV airs more local news than any of its competitors. "Eyewitness News This Morning" with Michelle Charlesworth, Rob Nelson, and Amy Freeze collectively ranks #1 among DMA Households on weekend mornings. On Sunday nights, "Eyewitness News at 11:00," featuring Joe Torres, Sandra Bookman, Laura Behnke, and Jeff Smith, wins handily among DMA Households and Adults 25-54. "Eyewitness News" was the first local 11:00 p.m. newscast to expand to a full hour on the weekends and consistently performs well in that extra time.
"World News Tonight with David Muir" leads its network news competitors by wide margins in both DMA Households and Adults 25-54. In Late Night, ABC's "Jimmy Kimmel Live" ties for #1 among Adults 25-54, while long-running staple "Nightline" continues to perform well at 12:30 a.m.
WABC-TV's syndicated programs "Rachael Ray," "Jeopardy," and "Wheel of Fortune" continue to win their time periods in DMA Households and most key demographics, including Adults and Women 25-54.
In Prime, WABC-TV introduced new hits "Designated Survivor," Speechless" and "American Housewife." They join many top regularly scheduled programs, including "How to Get Away with Murder," "Modern Family," "Dancing with the Stars," "Shark Tank" and longtime staple "Grey's Anatomy."
Channel 7's Eyewitness News apps for iPhone and Android generate millions of monthly impressions. Including abc7ny.com, WABC-TV routinely sees about 33 million monthly page views across all its platforms. ABC7 also continues to maintain a strong presence among social media and is #1 among local broadcast stations in Facebook Likes, Twitter followers and Instagram followers. And the ABC app continues to grow, helping to deliver content to an increasing array of platforms and reach consumers wherever they might be.
WABC-TV, Channel 7, is the ABC, Inc. owned television station in New York City.
Source: Nielsen, Omniture, Facebook Insights, Twitter.