YouTube contest to give away free rent

Winner gets more than $3,000 in rent money
January 17, 2008 9:00:00 PM PST
A developer in Yonkers is turning to YouTube to drum up tenants for a new 10-story luxury building with an online contest.Eyewitness News reporter Marcus Solis has the story.

At 66 Main Street, workers are putting the finishing touches on a new 10-story luxury building. For the developer, the challenge is to find tenants. And so what better place than YouTube?

"We're looking to attract young professionals, commuters and people who, I think, the right demographic who uses YouTube," developer Kenneth Dearden said.

To generate interest and highlight the building's amenities, owners are running a contest called "I Gotta Move."

Prospective tenants are being urged to submit a video explaining why they need a new place to live. The winner gets more than $3,000 in rent money.

"You get a rent credit toward your first month's, plus rent, for $3,366," Dearden said.

The contest is another weapon in a battle between Yonkers and cities like White Plains and New Rochelle for a rental market that was non-existent just 10 years ago.

"If you can be creative in this market, and get out to that market, I think that's great," said Mark Boyland, of Keller Williams Realty. "I don't know if, at the end of the day, it's going to be a big plus to selling or renting out those units. But it certainly isn't going to hurt them."

Construction at 66 Main Street had been temporarily stopped last February when a worker was killed in a floor collapse. But with high prices driving renters out of Manhattan, the building boom shows no sign of slowing down. As for the contest, creativity counts.

"We're looking for people to be funny," Dearden said. "I don't think drama wins at the end of the day. Something that makes us all laugh."

And you could be laughing all the way to the bank.

  • Click to Link to the "I Gotta Move" contest

  • To View Sample Entries, Click Here