The heart-related story lines will surface in different ways. On "General Hospital," one nurse will have a heart attack; on "All My Children," characters will plan a charity event sponsored by Campbell's to benefit the American Heart Association. On the talk show "The View," the hosts will wear red on Friday to promote the cause.
"The more women are really aware of how to make heart-healthy choices from the get-go, it's really, really important," said Brian Frons, president of the daytime TV at Disney-ABC Television Group. "Heart disease is the number one killer of women today."
Camden-based Campbell's has also bought a number of commercial slots during the lineup. Some will focus on heart issues and others will be conventional ads for the company's products.
"It gives us the opportunity to create frequency of the message throughout the day and throughout the month," said Colleen Milway, the global media director at Campbell.
