Prospect Park introduces branding campaign

March 26, 2008 3:19:13 PM PDT
At 585 acres, Brooklyn's Prospect Park is big. Even frequent visitors may only know a small part of it. So the Prospect Park Alliance is introducing a branding campaign with the tag line "Discover the Prospect Park you don't know."

The alliance is a private group that raises money for the 150-year-old park. It had researchers spend six months observing park-goers and surveying them about how they spent their time in Prospect Park.

Many visitors didn't know about all the park's attractions, such as fishing in the lake or riding the carousel.