New ice cream flavor promotes peace

May 27, 2008 6:20:29 PM PDT
Who says eating ice cream in bed can't bring about world peace? Dairy delight maker Ben & Jerry's and The Lennon Estate introduced a new ice cream flavor Tuesday called "Imagine Whirled Peace" - while re-enacting the "Peace Bed-Ins" staged by John Lennon and Yoko Ono in 1969.

The couple organized the week-long bed-ins to preach about world peace, conducting interviews with reporters.

Actress Maggie Gyllenhaal and Ben & Jerry's co-founder Jerry Greenfield are expected to reprise the roles. Efforts for spreading world peace and ice cream will most likely be announced.

The new flavor is a caramel and sweet cream whirl of chocolate-covered peace signs and toffee pieces.