It's a 150-yard dash in New York City on Wednesday. Unlike more run-of the-mill sprints, all participants in the "High Heel-A-Thon" must wear high-heeled shoes during the competition, with a minimum of a 3-inch heel.
"Live" partnered with Dr. Scholl's For Her to present the event.
Runners will be sprinting for more than $30,000 in prize money and a variety of fun prizes. It is open to women only, though men can enter a special honorary race category.
Proceeds will benefit The March of Dimes children's charity. "Live" also has arranged for a special $50,000 donation in commemoration of the event.
Entrants will not only compete against hundreds of other participants, they'll also go up against shoe-loving co-host Kelly Ripa herself, who provided inspiration for the event.
"Marathon, schmarathon! Completing 26.2 miles in running shoes is nothing - try spending a full day running errands, taking the kids to school and shopping, all in 4-inch heels," Ripa declared. "That's what I call a real marathon! So our 'High Heel-A-Thon' is a way of showcasing a unique unsung talent for which most women are never recognized."
You can learn more about the race by logging on to liveregisandkelly.com or highheelathon.com.
To learn more about March of Dimes, visit marchofdimes.com or nacersano.org.
Watch the High Heel-A-Thon at 9:00 Wednesday morning on ABC 7.
