Bridal gowns on a budget

September 15, 2008 8:29:09 AM PDT
Planning a wedding is expensive. With the economy forcing people to do more with less money, bride's are spending less money on their big day. "It's unbelievable how expensive gowns are," one woman said.

It's a common gripe among bride to be.

"I've always wanted to be a Princess Bride. I can't afford to be that Princess Bride," said another.

It hurts that much more in a tight economy, but brides on a budget have some options.

Believe it or not, J.C. Penney sells bridal gowns. Isaac Mizrahi designed a line of bridal gowns for Target. Some go for under a 100 bucks.

"If you carry yourself with confidence, people aren't going to notice," said Cheryl Tan of the Wall Street Journal. She says the material may not be as luxurious as high end dresses and the fit, not as precise. It's a sacrifice some brides are willing to make.

For a little more money, Ann Taylor also sell bridal gowns.

Websites such as and sell gently worn gowns at reduced prices.

In Manhattan, there's yet another option. This year has been the busiest in Bridal Garden's 11 year history. Here prices on famous labels are 50-70 percent off.

The dresses are donated by stores and designers. Sometimes even brides donate the dresses they've just worn. The best part is the money raised at Bridal Garden goes to benefit children.


J.C. Penney
Ann Taylor
Bridal Garden

STORY BY: Eyewitness News reporter Lauren Glassberg