Easier ways to shop online

August 27, 2008 3:36:35 PM PDT
Everyone is looking for quicker and easier ways to shop, and there are some cool new tools out there.They are tools that in all cases take out a lot of the legwork that can go into shopping. These tools will also help you save time, and that's almost as good as saving money.

"If anybody was going to be the shopping expert, it was me," Meredith Barnett said.

Meredith Barnett and Christina Miller love to shop, but keeping track of their favorite places was no easy task. So the best friends from childhood created Store Adore, which isn't a store at all.

"We describe StoreAdore.com as a personalized, Web-based guide to the best botique shopping around the country and online," Barnett said.

The site covers several cities and 3,000 stores, all of which have been vetted and reviewed. There are listings by neighborhoods, with ready-to-print maps and guides. Or you can create your own, making it easy to find everything you're looking for.

"It's fabulous tool for tourists, in the sense that you can print this map," Miller said. "So you're not going to be wandering around and getting lost. It has all of these stores, and it's a great tool if you live in New York, because you'll always know where you'll be going."

Don't want to go anywhere to shop? Check out Shop It To Me, where you pick from dozens of brands and choose the sizes you're looking for. Then, the site sends you an e-mail when there are sales. You can receive sale alerts as often as you like, so it does the bargain shopping for you.

And finally, Ralph Lauren is also making shopping easier.

"You just pull out your mobile, which almost everyone has on them at all times, and you can shop right there," Ralph Lauren's Lindsay Wallner said.

First, you load your mobile with a program. Then, whenever you see an ad for Ralph Lauren, you take a picture of the black and white box, the QR code.

Your phone reads the code and sends you right to the Ralph Lauren mobile Web site, where you you can shop for anything from the U.S. Open tennis line or Ralph Lauren Classics, without ever going to the store. Visit M.RalphLauren.com or About.RalphLauren.com/mobile/ for more information.

"It's about immediate gratification," Wallner said.

And if you think it's strange to buy clothes off the phone, consider this. In Japan, more purchases are made via mobile Web devices than traditional computers.


STORY BY: Eyewitness News reporter Lauren Glassberg


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