Oprah going bilingual

October 20, 2008 5:53:05 PM PDT
"The Oprah Winfrey Show" is becoming bilingual. Chicago-based Harpo Productions says the show is being made available in Spanish through Secondary Audio Programming and closed captioning. The Spanish-language offerings launched Monday in the country's six largest Hispanic TV markets, including Chicago, Los Angeles, New York, Miami, Houston and Dallas. More cities are expected to be added this season.

Harpo is picking up the cost of the translation service in order to boost its Hispanic audience.

"It allows us to serve the fastest growing demographic of the U.S. population," Angela DePaul, a spokeswoman for Harpo Productions Inc.

Advertising spots remain the same, and the show's syndication fees are locked in through 2011.

"The Oprah Winfrey Show" is now in its 23rd season. It's syndicated to 214 domestic stations and in 139 countries.