NYC tests digital ads on buses

October 21, 2008 7:54:34 AM PDT
New York's transit agency is testing digital advertising screens on the sides of buses. The screens can target ads for specific neighborhoods. The ads, which resemble TV commercials, could even advertise coffee in the morning, and beer after work.

Titan Worldwide has a 10-year, $800 million contract to sell ads throughout the city's bus and commuter-train systems. The company says GPS technology allows it to change the ads based on the buses' locations.

The Metropolitan Transportation Authority is testing the system on a Manhattan route, with an eye toward 200 buses in the first quarter of next year.

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