Black Friday frenzy is on!

November 27, 2008 8:13:09 PM PST
Retailers are hoping that despite the tight economy, deep discounts will help lure Black Friday shoppers. The frenzy began at midnight in some places. Others waited until 5 a.m. to open their doors. It wasn't easy to find stores this year with midnight openings, but a KB Toys in Queens was one of them, promising their biggest sales ever.

Meanwhile, other shoppers looked for doorbusters even before sitting down to Thanksgiving dinner.

It's a great way to get moving before carving the turkey, and yes, many stores opened early in the morning on Thanksgiving, rolling out their biggest and best deals of the day, along with all the trimmings.

Lori Coaxum started her shopping at 5 a.m. in Edgewater, New Jersey for the second year in a row.

But like many others, Lori is shopping with a different attitude this year in the midst of an uncertain economy and thousands of area layoffs.

"Either I'm going to get it at a cheaper price or I'm not going to purchase it," she said.

A national survey shows the number of people shopping this year will be down 9.9 percent compared to last year. Experts expect the overall spending to increase, but only by a smidgen.

"Things aren't very rosy for Black Friday," retail analyst Kate McShane said. "I think we've seen some pretty negative trends going in to November."

But analysts say, historically, prices on Black Friday are in the end proven to be as low as they go. Skeptical? One expert suggests you buy anyway, rather than hold off.

"The danger in that is that you may not find what you want," Marshal Cohen said.

The best deals this year appear to be on electronics. Even Apple, which rarely cuts prices, is offering steals. And K-Mart and Sam's Club have 32-inch LCD TVs for less than $450 dollars. They were double that price last month.

So whether you shopped yourself crazy Thursday or plan to partake in Black Friday, shoppers and experts alike say it's a buyer's market and, if done right, can be to every shoppers advantage.


STORY BY: Eyewitness News reporter Emily Smith


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