Cindy Ross says she always wanted nicer eyelashes without having to use mascara. And she finally got her wish, thanks to a new, federally approved prescription drug called Latisse.
Latisse is manufactured by Allergan, the same company that transformed Botox into a must-have wrinkle fighter. Ironically, lash grower Latisse started out as another allergan product - Lumigan - eyedrops used to reduce pressure in the eyeballs of glaucoma patients.
The improvement of lashes was an unexpected side effect, according to Chelsea Dr. Joseph Eviatar said
Dr. Eviatar calls Latisse safe, effective and easy to use.
A drop of the formula is placed on each single-use applicator and then applied to the base of the upper eyelashes, just like eyeliner. While there is a risk of minor side effects, like itchy eyes or discolored eyelids, the before-and-after photos from the clinical trials show a significant difference.
The results, however, are not permanent.
Available by prescription only starting in February, Latisse will cost about $120 for a one-month supply, or about $4 a day.
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WEB PRODUCED BY: Bill King
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