Sirius XM to stream to iPhone, iPod

March 12, 2009 8:37:45 AM PDT
Sirius XM Radio Inc. is planning to stream its subscription radio service to the iPhone and iPod Touch devices from Apple Inc. After narrowly avoiding a filing for bankruptcy protection last month, the nation's only satellite radio provider wants to step up sales directly to consumers. New car purchases - which had been Sirius' best source of customers - are way down.

Sirius XM also said in a call Thursday to discuss its fourth-quarter earnings that it's ramping up efforts to reach buyers of used cars with factory-installed satellite radios.


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