'Good Housekeeping' seal of approval

March 16, 2009 3:10:28 PM PDT
From washers and dryers to vacuums and carpets, "Good Housekeeping" backs any product it awards its coveted seal of approval. Now, you can learn the secrets behind the seal.

Eyewitness News reporter Lauren Glassberg took a behind-the-scenes look at the Good Housekeeping Research Institute.

That's where products are tested before they get the all-important endorsement.

The Good Housekeeping consumer policy is 100 years old and works like this -- if Good Housekeeping endorses a product and that product fails within the two years, Good Housekeeping will give the consumer a replacement or their money back.

It's pretty amazing, considering Good Housekeeping is a third party. And that's why so much testing is done.

Nutritionists test food labels and their claims. Culinary experts test recipes. Chemists and biologists test beauty products.

Products include shampoos, hair dyes and laundry detergent. One woman dirties plates to see what works best to get them clean. There are many testing devices and controlled environments. It's one thing to see the seal, but a whole different experience to see what goes on before that seal is given out.

And consumers have faith in that seal, which these days may mean even more to people than ever.

You can sign up for a tour of the state-of-the-art facility at the Hearst Tower in New York City. For tour dates, times and how to make reservations, visit GoodHousekeeping.com/ghritours.


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