Police say the attempted robbery happened around 8:30 last night. Someone apparently came into the store and shot the owner.
He was rushed to University Hospital in Newark -- where he was pronounced dead.
A friend who did not want to be identified told Eyewitness News "Jay" had a lot of friends and was a very hardworking man.
Police have not made any arrest, but they continue to review surveillance video from the store.
A $5,000 reward is being offered for any information leading to his murder.
He reportedly leaves behind a wife and three adult kids.
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WEB PRODUCED BY: Lakisha Bostick
NEW YORK AND TRI-STATE AREA NEWS
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