Survey: Do Web users ditch newspaper?

April 30, 2009 8:46:30 AM PDT
Sure, plenty of readers are turning more to the Web for newspaper and magazine stories, but are they giving up on print all together? In many cases, yes.

That's according to a recent study by the University of Southern California's Annenberg School for Communication. It finds that 22 percent of Internet users have canceled a print subscription because they could get the same product online.

Not that nostalgia for the printed page has died altogether. The survey finds 61 percent of Internet users who read newspapers offline would miss the print edition if it disappeared. That's up from 56 percent a year earlier.

The random survey was conducted April to June 2008. It has a margin of sampling error of plus or minus 3 percentage points.


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