Ticketmaster goes paperless for Miley

June 4, 2009 8:20:20 PM PDT
Buying a ticket to a sold-out concert in New York just got a whole lot kinder on your wallet. Scalpers can not longer charge as much as they want. That's because lawmakers in Albany missed an important deadline to extend the law that makes unlimited markups legal. Meanwhile, Ticketmaster announcing a big change - paperless tickets only.

The company claims the change will better protect consumers from fraud, and they're testing out their theory at the Miley Cyrus concert.

To ensure all of Miley's fans can see her show this year at the original ticket sale price, Ticketmaster is going paperless.

They explain how in promotional videos on the Web site, walking buyers through the new experiment to crack down on the resale market.

CLICK HERE to find out more information from Ticketmaster on paperless Miley Cyrus tickets!

Artists who sell out in minutes, like U2 and Bruce Springsteen, have an ongoing battle with secondary ticket sites that buy up huge blocks of seats and resell them at giant markups, to the ire of fans.

There's new technology now to get you in almost any event you want without a ticket, but will the move to bust ticket brokers actually be better or worse for fans?

"I would rather do that, because you know you're getting face value for the ticket and not paying broker fees," one music fan said.

"So the actual person making the purchase is forced to go to the venue to pick up the tickets," StubHub regional manager Jay Howard said.

StubHub is the largest online ticket marketplace for tickets all over the world, and aside from being inconvenient, company executives feel the practice could be dangerous.

"It just becomes a really unsafe transaction, where there's nothing secure, unfortunately," Howard said. "You're not 100 percent guaranteed to get the actual tickets."

The worry is that shutting down secondary broker sites will only wind up sending armies of resellers to venues, armed with broker credit cards anyway, but now trading cash for tickets, instead of through the safety of the Web, the mail or the box office.

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WEB PRODUCED BY: Bill King


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