The comeback of the LP

June 22, 2009 3:11:34 PM PDT
In the age of digital music, some might be surprised to learn the past is making a comeback. "Vinyl sales are up 100 percent every year over the last two years," Matt Wishnow of Insound said.

That's vinyl as in records -- LPs. The things that came before the CDs.

Wishnow has been selling vinyl for 10 years through his company, Insound. Based in Greenpoint, it's now the largest on line seller of vinyl.

"I think in reaction to the digitalization of music real music fans have been craving physical," Wishnow said.

Not something just to listen to, but to hold onto.

Many aficionados say the listening experience is superior as well, and that's why some artists want to offer their music on LPs.

Tom bernich opened his boutique manufacturing plant in Brooklyn, Fono, nine years ago at a time when some would have said he was crazy, but things are playing out quite well.

Turning out more and more records, they are a relic of the past that some have never let go.

"Good idea to hold onto them for sure, because it's paying off now," David Shebiro said.

Paying off because vinyl is now 60 percent of Shebiro's business at Rebel Rebel. CDs are just 40 percent.

It's a reverse of what it was just a couple of years ago. Shebiro thinks vinyl is here to stay.

"I think they're too cool to go," he said.

Maybe it's nostalgia or the idea of being able to touch what you hear, but apparently in the case of records, what goes around comes around again and again.


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