Daffy's contest offers luxury apartment

July 22, 2009 3:21:31 PM PDT
How would you like to live in a luxury apartment in the village for just hundreds of dollars a month? A new contest is giving you the chance. And all you have to do is make your case. The contest is being held by discount clothing store Daffy's, which is moving from the rack to the real estate in a contest that's all about finding a bargain in a recession.

While its sleek finishes and interesting architecture are the selling points of the West Village apartment, developer Jesse Keyes has taken the condo off the market because of the recession.

Instead, he is renting it out for $7,000 a month. But you can rent it for just $700. Daffy's is holding a contest, and if you win, you get the apartment for a steal.

Daffy's has been selling discount clothing for 48 years. And at a time when people are looking for discounts, Daffy's is waging a big push. The president, Marcia Wilson, loved the idea of extending her company's discounts to the world of real estate, at least for the duration of this ad campaign.

Here's how it works. You go into a Daffy's store, sit down in front of one of a camera and and tell Daffy's why you deserve the expensive apartment for a reduced price. Daffy's will select their five favorite entries and the public will chose a winner.

Daffy's is also opening a pop-up store on the first floor of the building where the apartment is located. So for Daffy's, it's an extra way to market the brand and the contest. For the developer, it helps put his building on the map, and that could translate into a sale down the road.

The contest begins Thursday, and you can head into a Daffy's store in the tri-state area to participate. Visit Daffys.com and click on "The Apartment" for more information, but not until the contest begins.

---

WEB PRODUCED BY: Bill King


NEW YORK AND TRI-STATE AREA NEWS

USEFUL LINKS:
  • VIEWER PHOTOS AND VIDEOS

  • REPORT TYPO

  • GET WIDGET

  • EYEWITNESS TWITTER

  • FIND US ON FACEBOOK



  • Load Comments