New JC Penney in Manhattan

July 31, 2009 3:30:36 PM PDT
The new JC Penney is in the Manhattan Mall on 6th Ave. and is ready to open. Celebrity designer Kimora Lee Simmons is calling the new store "NY-JCP".

The retail giant is showcasing a new look and a cooler style with Simmons fabulosity line.

She kicked of Penney's latest opening at 6th avenue and 33rd by shopping for ties with Mayor Bloomberg.

"This is 500 jobs," said Mayor Bloomberg.

Juan Torres got one of the 500 jobs that 1,500 people applied for. The former car salesman is now in retail with his eye on a management position.

JC Penney offers lower price points in a high rent neighborhood, 150,000 thousand square feet of merchandise means not having to travel out of state for bargains.

JC Penney hopes to reach out to a whole new generation of shoppers, divine white was chosen for a back to school free $100 shopping spree along with 40 other children with the children's aid society which received a grant from Penney's for it's after school program.


NEW YORK AND TRI-STATE AREA NEWS

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