NYC, London trading for tourists

September 15, 2009 9:58:42 AM PDT
New York Mayor Michael Bloomberg and his counterpart across the pond are collaborating to boost travel between London and the Big Apple. London Mayor Boris Johnson and Bloomberg are announcing a two-year agreement between their cities. They'll trade advertising space and share best practices on how to stimulate their local tourism industries.

New York City and London each say the other provides a major source of overseas tourism.

Under the agreement, London gets space to advertise on 71 New York City bus shelters for four weeks a year. New York gets 250 posters on the London Underground system for four weeks, twice a year.

The cities say the yearly value of each is $178,500.

      QUICK HEADLINES | NEW YORK NEWS | GET NEWSLETTERS
-----------------------------------------------------------------------------------------------
ABC 7 SOCIAL NETWORKING
Find us on Facebook® | Follow us on Twitter
More social networking
-----------------------------------------------------------------------------------------------
MORE FROM ABC 7
ABC 7 widget | Most popular stories | Street-level weather
Mobile Alerts | Report Typos | See News? Tell Eyewitness news
-----------------------------------------------------------------------------------------------


Load Comments