209 West 38th Street is smack dab in the garment center. And the 13,000-square foot raw space on the third floor may represent fashion's future.
The space will be transformed and will become home to 12 young designers who are selected by the Council of Fashion Designers of America (CFDA). The designers will not only get to work for cheap, they'll get plenty of assistance.
With rent in this project going for half off, at $1,500 a month, designers can afford to stay in the garment center, where all the action is. And since the city wants to keep the fashion industry viable, it has given the CFDA a $200,000 grant for this fashion incubator.
And for the landlord, reducing the rent now is a long-term investment.
So who will be those chosen designers? They'll have to have been working for several years and have already had orders from top retailers. The call for designers to apply will go out next month.
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WEB PRODUCED BY: Bill King
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