'Fashion incubator' coming to NYC

October 29, 2009 3:18:11 PM PDT
There is a work space in Manhattan specifically for emerging fashion designers. As you know, real estate is expensive, so this gives them a financial break while they focus on fashion. It's the result of a partnership between a landlord, the design industry and the city. They've all gotten together to create this "fashion incubator." It will allow talent to grow, and perhaps help keep the fashion industry in New York.

209 West 38th Street is smack dab in the garment center. And the 13,000-square foot raw space on the third floor may represent fashion's future.

The space will be transformed and will become home to 12 young designers who are selected by the Council of Fashion Designers of America (CFDA). The designers will not only get to work for cheap, they'll get plenty of assistance.

With rent in this project going for half off, at $1,500 a month, designers can afford to stay in the garment center, where all the action is. And since the city wants to keep the fashion industry viable, it has given the CFDA a $200,000 grant for this fashion incubator.

And for the landlord, reducing the rent now is a long-term investment.

So who will be those chosen designers? They'll have to have been working for several years and have already had orders from top retailers. The call for designers to apply will go out next month.

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WEB PRODUCED BY: Bill King

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