It's a townhouse filled with fantasy. Three floors of jewels and on the top floor, it's filled with chocolate.
A ring by Mauboussin sells from $500, to tens of thousands.
If you climb to the 4th floor of the Madison Avenue store, you'll find something totally affordable. Chocolate.
Mauboussin has teamed with Francois Payard, the famed pastry chef and cocolatier.
His chocolate bar with desserts costing about $6 and chocolates costing even less, is like a cherry at the top of the Mauboussin sundae.
Some will come for just jewels, other for chocolate.
But the hope is that they'll come often.