"You don't wait for the papers to come out the next day because you have everything happening in the moment. For me, it's absolutely incredible," says designer Carolina Herrera.
Another designer, Marc Bouwer, took things a step further and filmed his collection in 3D.
As designers continue to dabble in this medium, the word quickly spreads about the latest fashions, which can generate sales and recognition.
"We have social networking, which means that as soon as they see it, they're talking about it on Facebook, on Twitter, so you have your audience now marketing for you, marketing your products, marketing your fashion," says Lance Ulanoff of pcmag.com.
On the other hand, there are some risks for designers who decide to venture into cyberspace.
"People are going to go out there and may not understand what they are seeing and the designer can't be sitting in your living room next to you going what I intended with this tissue paper dress was that people would wear something underneath," adds Lance.
Either way, many viewers are grateful for the chance to see things up close and personal before any of the new designs hit the stores.
There are several websites listed below where viewers can watch live runway shows from Fashion Week.
LINK: www.youtube.com
LINK: www.firstcomesfashion.com
LINK: www.style.com
LINK: www.essence.com
