Zac Posen's Shopping Party

April 15, 2010 3:10:17 PM PDT
He has been redefining the meaning of feminine glam for more than a decade. Zac Posen's creations are tailored made for a woman's body, but necessarily her budget.

Until now.

The 29 year old has teamed up with target and joined the elite club of designers who create exclusive lines for the national chain.

All 44 pieces in zac's collection cost under 200 dollars. Good reason to throw a party.

"I redeveloped all the fabrications. I'm very nerdy in that way," he said. "Within this price point we just pushed and pushed and pushed until we were satisfied with everything."

From swimsuits -- a first for zac -- to a flowing evening gown bursting with color -- a first for target.

"We were looking at this late 70's time when glam rock and when punk and when Warhol started to really get iconic," Posen said.

Zac says his goal was to create a collection made up of timeless pieces that can be passed on to generations.

Zac says now was the right time to challenge himself to create a lower priced collection. He just launched his own version, but adds one thing he was not going to compromise was quality and from what i saw, he stayed true to his word.

The Shopping Party starts 11:00 p.m. on Thursday and runs for 24 hours at 481 8th Avenue at 34th Street.