Beautiful jewelry sold 100% for charity

June 1, 2010 5:53:28 AM PDT
Buying yourself something nice is even nicer when you know you're helping someone else. One woman in Manhattan sells handmade jewelry and gives 100% of the proceeds to charity.

"Even though we are under a dark cloud, there is sunshine," William Saunders said.

It's a ray of hope that connects these two people, even though they've never met.

William Saunders just completed a 9 week culinary course at Help USA, a non profit organization that provides support services to homeless men and women.

"It's not a hand out, it's help, it's giving them a leg up, giving them a chance that a lot of them never had," said Daniel Maguire, of Help USA.

William is looking forward to working as a chef so he can give back to the same people who helped turn his life around.

"I've grown and gotten tougher, know, if you want something, you have to work for it," Saunders said, "I've learned to practice virtues, morals, and etiquette."

He has a special connection to Joan Hornig and her line of jewelry.

"This jewelry and philanthropy as a lifestyle is really about spreading the word and raising money," said Joan Hornig, the jewelry designer.

Joan surrounds herself with semi precious stones and meticulously designs her jewelry right on her bedroom floor.

Her jewelry is made of sterling silver, 18 karat gold, pearls and stunning stones.

It's an endless parade of precious pieces.

Joan just launched her jewelry line, that she's appropriately named, tools for giving.

She's demonstrated that she is all about that, by giving 100% of the profits from the sales of her jewelry to charity.

"I'm giving you a prop when you wear it to talk about what you care about, any charity and you're giving me the opportunity to give to any charity you want," Hornig said.

She's connected to more than 600 charities all over the world, or you can pick your own.

The money is vital to places like Help USA, which depend on donations to stay afloat.

Joan truly believes as generous as you are, you can always give more, hoping her jewelry sparks conversation, which in the end, helps others.

If you'd like to buy some jewelry for a good cause, check out Joan's website at