The entire exterior of a 10-car subway train was wrapped with ads for a new location of a Target retail store.
A Metropolitan Transportation Authority spokesman said the advertisement was the first to run on one of the city's regular subway lines. Advertisements have been wrapped along smaller shuttle subways from Grand Central to Times Square.
The spokesman said the MTA was trying to increase advertising revenue. The agency has an $800 million budget shortfall and made massive service cuts this weekend to its buses and subways.
Spokesmen for both New York City Transit and Target would not say how much the ad costs.
The ad will run for 6 weeks.
