Owner saves wedding dresses in burned shop

September 14, 2010 2:52:47 PM PDT
Dozens of brides will wear their dream dresses down the aisle, despite a fire tearing through a bridal store in Brooklyn.

That's because the store's owner dashed into the burning store to save the gowns.

"When I got here it was completely absolutely a nightmare, all I could think was my brides," said Alice Sena, "Sposabella" Bridal Shop's owner.

The bride who was counting on wearing the gown of her dreams, the flower girls who dreamed of walking down the isle in the dresses they had picked out, are all now water logged and covered in black soot.

More than 200 custom dresses were destroyed and some of them were for weddings that are happening in just a couple of weeks.

"To come in and see what my mom thought was a burglary and it's a fire, it was devastating," said James Sena, the owner's son.

A fire destroyed Sposabella, a bridal shop that has for decades been a staple in Bay Ridge.

Long time customers, like Fran Marra, are devastated by the loss, as she shopped here with her daughter.

"Prom shoes, we came to look at gowns, can't even tell you the beautiful things they had in there, so my prayers are with them," Marra said.

Owner Alice Sena, closed the shop, locked up and turned on the alarm Sunday around 5:30 p.m.

Then, she got the call around 1:30 a.m. that there was a fire.

When she arrived, she tried to go inside, it was too dangerous, but she wouldn't give up, 5 hours later she got in.

"I finally begged the inspectors from the fire department to please let me go upstairs let me see if I could save some of the dresses," Sena said.

Alice showed Eyewitness News the dresses she was able to save.

With the help of her children, she saved about 70.

"I've been calling everyone under the sun, don't worry dresses will be cleaned, everything will be perfect, alterations are going to be done, don't worry," Sena said.

Alice says what she couldn't save, she will remake.

She plans to find a temporary spot on 5th Avenue so she can bring her team in and get to work.

"Listen, 25 years in this business, I'm telling you I'm going to do it, don't care how, I'm going to do it," Sena said.

If you need information on any of the dresses in the store call (718) 680-9665 or email at sposabella2@hotmail.com.