NYC deli sues to protect Heart Attack sandwich

May 11, 2011 3:39:09 AM PDT
A popular New York City deli says a potential legal challenge to its Instant Heart Attack sandwich isn't kosher.

A lawsuit filed Tuesday in federal court says the Heart Attack Grill restaurant chain has accused the 2nd Avenue Deli of stealing its idea to spoof healthy eating with calorie-bomb entrees like the three-patty Triple Bypass Burger. It asks the court to block the Arizona-based restaurant chain from pursuing a trademark infringement case.

The deli's Instant Heart Attack sandwich is a mountain of two potato pancakes and a piled-high choice of corned beef, pastrami, turkey or salami. The price: $23.95.

The Manhattan deli also has plans for a new Triple Bypass sandwich.

A Heart Attack Grill attorney hasn't returned a message seeking comment. A 575-pound man who served as the company's spokesman died in March.