Is it the end of the book?

July 25, 2011 2:05:21 PM PDT
There was a time when all books had pages and they could only bought in stores. Now, that is a fairy tale.

Today we read on our kindles or nooks and books are downloaded anywhere, at anytime. To see how much things have changed, just peer into John McClure's front window, as he runs his publishing company from a spare bedroom.

"This actually a book we published called the Get the Job You Want In it," McClure said.

He used to go to borders. Then saw the writing on the wall, and gave up his I.T. Job to begin "Signalman Publishing".

So far he's published 200 electronic books and seen his business double each year.

"I think publishing is undergoing a huge change. Not unlike the whole record industry, with downloadable music," McClure said.

So is it the end of paper books? McClure says no, not even close.

"Just in the last 3 years it's literally come to about this point where eBook sales are about on par with the paperback sales," McClure said.

But are paperback sales are going away completely?

"No I think it's going to level off somewhere in the middle," McClure said.

Marketing research expert Britt Beemer agrees points out only 11 percent of consumers say they would buy an e-reader.

"So you still have 90% of Americans that are still going to buy a book." Beemer said.

Beemer says it would be wrong to think Borders went bust because book stores are obsolete.

"You can't look at Borders to me as a failure of the book industry. You have to look at Borders as a failure of a retail concept," Beemer said.