Bulging biceps, washboard stomachs, lean, mean, cant-pinch-an-inch bodies who some critics say woman need to tone it down.
Cameron Diaz has recently come under fire for her sculpted muscles, broad shoulders and v-shaped, hardened physique. But that is what she's worked so hard forwith grueling, punishing workouts similar to that of her buff boyfriend, A- Rod - who, by the way, no one's ever criticized for being too toned.
"In today's society men are supposed to bebig and strong," says physical trainer Brett Talla.
But women may be a double standard.
Kelly Ripa has been ripped for being too ripped.
A few years ago, Madonna had people up in arms for being too "vein" so to speak.
But perhaps, Serena Williams depicts the pop-culture paradox best. She's been described as either too muscular to be feminine or too fat for tennis.
"We have to start as a culture accepting women in our new roles and that's as strong confident muscular curvy women," says fitness model, Summer White.
Summer White is a body builder who says 'bring on the muscle.'
"I saw pics of Cameron Diaz in beautiful a yellow suit, I thought she looked phenomenal," she says.
There is a big difference between essential fats for men and for women.
Essentially, the minimum amount of fat necessary for basic physical health for women is 10 to13 percent.
For men it's 2 to 5 percent.
Still, for some, it's now trendy to be a real life GI JANE.