She'll get an entire floor and take over the coveted windows starting in mid-November at the retailer's flagship Madison Avenue store, Mark Lee, Barneys CEO, announced Monday. There will also be a collection of Gaga's Workshop gift items that will raise money for a charity of her choice.
Campaign visuals, including a cartoon rendering of Gaga with long blue hair and a sparkly red jumpsuit, will be used to decorate shopping bags and other packaging, and will be featured on the company's website.
Barneys' typically nontraditional windows are a popular stop for holiday shoppers.
