The treatment begins like so many other visits to the doctor, with a needle and a prick.
But 43-year-old Mark Edwards says if it helps smooth out the lines on his forehead, the momentary discomfort is worth it.
"I wanted to do this to give my face a freshness. Kind of a more vibrant look," he said.
It is platelet-rich plasma therapy or PRP, the next big thing in cosmetic enhancement.
"It can be for fine lines and wrinkles, it can be for pore size-it can be to achieve a more radiant glow to skin overall," said Dr. David Colbert, with the NY Dermatology Group.
Once a vial of the patient's blood is drawn, it's spun in a centrifuge to separate out the plasma, which is a golden colored serum, and it's what Dr. Colbert injects back into the patient's wrinkles to stimulate more collagen and elasten growth, and eventually smooth things out.
"What I like about it, it it's natural," said Sandi Bachum.
Bachum, 67-years-old, says she's tried botox and fillers and was satisfied, but she likes the idea of being able to soften facial lines and get a more youthful glow without injecting a foreign substance even better.
The entire process takes about 30 minutes, and patients are expected to see results in two to three weeks.
Doctors say the side effects are minimal and the results can last a year or more, though Dr. Colbert recommends at least 3 injections a year.
Each one costs $2,500.