Pop-up stores offer holiday shopping alternative

December 6, 2011 3:05:37 PM PST
'Tis the season to shop and sometimes you're looking for a unique gift that's more original than something from the mall.

Pop-up stores offer a great way for young companies to grow their brand without committing to a long lease.

The shopper benefits because these shops often sell interesting items in interesting settings.

Here are the stores that we featured today:

Ernest Alexander
9 Clinton St., nr. E. Houston St.

Phone: 800-770-6658
Online: ernestalexander.com

Aether Airstream
Corner of Prince and Mulberry.

Online: www.aetherapparel.com/blog/tag/airstream/

45 Grand Street, between West Broadway and Thompson

Online: warbyparker.com