The body of Joshua James Rubin was found November 1st but wasn't identified until Wednesday night.
He had been shot and his body set on fire.
Rubin had owned a café in Brooklyn.
His body was found in South Whitehall Township.
A lone candle burns in front of the shuttered Whisk Cafe, the bakery Joshua Rubin ran.
It was clearly not a successful business, the paperwork taped to the security gate indicates he had never paid a single month's rent and owed the landlord $10,000.
Given how he died, he may have owed someone else a lot more than that.
30-year-old Joshua James Rubin was from Providence, Rhode Island and most of his family is still there.
He lived in a building in Brooklyn, but no one Eyewitness News found there knew him.
On October 31st, just two months after his bakery opened, his sister reported him missing and the following day his body was found in a field near Allentown with no identification.
It took this long to figure out who he was.
Now, the investigation begins.
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