Retailers know consumers like certain features of online and mobile shopping, like product information and user-generated reviews. Now, merchants are looking at technology that integrates a lot of that with the in-store experience.
Intel developed this in-store kiosk with Macy's, giving customers freedom to explore products on their own, with a sales associate to help make the sale. The innovation responds to smart consumers who have more options than ever to research a purchase.
With a still sluggish economy, a happy customer makes a happy retailer too.