But at what cost?
One study found that 92 percent of all the ads that ran leading up to the Florida primary were negative - meaning they were attack ads.
68 percent of them were attacks on Newt Gingrich - with only 9 percent of the ads considered favorable.
And negative ads focusing on Mitt Romney accounted for 23 percent of the political ads on TV. Less than 0.1 percent were pro-Romney.
Sheesh. No wonder each of these candidate's negative ratings are so high. Who could survive this kind of assault?
I'm just sayin'.
Our political reporter Dave Evans is heading our coverage of the primary, tonight at 11.
Also at 11, quite a kerfuffle up in East Haven, Connecticut tonight, when police commissioners meet to vote on whether to urge the Mayor to fire the police chief - instead of letting him retire peacefully this Friday.
The city's top cop, Leonard Gallo, decided to retire after the scandal of 4 of his cops arrested for abusing Latinos. The cops, the allegations said, waged a campaign against Latinos that included beatings, false arrests and harassment. The officers have pleaded not guilty - but there's enough blowback that many don't think Mr. Gallo should be allowed to walk quietly into retirement.
We'll see, tonight at 11.
We'll also have any breaking news of the night, plus Meteorologist Lee Goldberg's AccuWeather forecast, and Rob Powers, in Indianapolis with the Giants for the Super Bowl, with the night's sports. I hope you can join Sade Baderinwa and me, tonight at 11.
Subscribe to my page on Facebook at facebook.com/billritter.wabc.
