Now also considered trailblazers in the world of social media.
During the game, fans could tap into a live stream of coca-cola's polar bears watching the action on the field, reacting to everything in real time.
There were Facebook and YouTube components.
"It turns the world into this giant village, this digital village that can experience things together in real time," said Lance Ulanoff, of Mashables.
People like 17 year old Sarah Steee. "I don't really know much about the game but I liked the half time show and Madonna and you tweeted, 'yes i tweets about it.'.
She wasn't alone.
Fans loved the series of Doritos spots which pulled in more than 48,000 tweets and the H&M ad nicely featuring David Beckam, which got roughly 43,500 tweets.
The Clint Eastwood-Chrysler commercial got nearly 34,000.
Madonna's halftime show, for better, for worse, generated 8,000 tweets per second over a five minute period.
And the game itself, the highest tweets per second came at the end of the game.