The Bronx beats out New Jersey for Fresh Direct HQ

February 7, 2012 2:31:17 PM PST
The popular grocery delivery service Fresh Direct is opening new headquarters in the Bronx.

New Jersey had offered the company a pretty penny, close to $100 million in public benefits, to go to the Garden State, but New York won the battle.

The company says the new facility will create 1,000 new jobs.

Mayor Michael Bloomberg, Governor Andrew Cuomo and Bronx Borough President Ruben Diaz Jr., made the announcement Tuesday. Fresh Direct will invest $112.6 million to build its new headquarters and operations center at the Harlem River Yards, retaining nearly 2,000 existing jobs in addition to the new jobs.

The construction of the new facility will also result in the creation of approximately 684 construction jobs in the city and an overall economic impact to the city of nearly $255 million.

"Making sure that companies like Fresh Direct can grown and invest in New York City is a key part of our strategy to rebuild and diversify our economy," Bloomberg said. "A thousand new jobs at the Harlem River Yards is great news for the Bronx and a welcome boost to our city's economy."

Fresh Direct was founded in 1999 and is currently based in Long Island City, Queens.

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