Steve Hernandez opened 12 Lions in NoHo, and inside there are about a dozen designers. There's jewelry, skin care and shirts. It is an easy place to find gifts, and each designer rents space.
The upside is they don't have to pay for utilities and other expenses that come with a brick and mortar space.
Across the river in Brooklyn, there is a similar set up at Brooklyn Collective, which was opened by two designers in the Columbia Heights neighborhood.
There are usually between 30 and 40 artists and designers rent space from them.
"Being an artist is a lot of self-promotion," says Jenny Belin.
Interactions at the Brooklyn Collective can lead to sales, and there's plenty to buy.
Almost all the artists are from Brooklyn, but the the shoppers come from all over.
For more on the 12 Lions Studio, visit their website.
For more on the Brooklyn Collective, visit their website.
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