They've opened a store in the East Village, called Molecule, with a $25,000 filtration system that uses ultraviolet rays, ozone treatments and reverse osmosis in a seven-stage processing treatment to create what they call pure H20.
A 16-ounce glass bottle of filtered tap water will set you back $2.50.
Want to save money?
Bring your own container and you can get up to 50 ounces for $1.
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