Soda ban set to take effect on March 12

March 4, 2013 3:31:41 PM PST
That soda and popcorn you've come to enjoy at the movie theatre just won't be the same come March 12th.

"These are all gone. This one becomes a small and then 16 ounces will be the large," Russell Levinson, General Manager of MovieWorld.

The changes are courtesy of New York City's ban on large sugary drinks.

It's part of the Bloomberg administration's efforts to fight obesity.

But Russell Levinson, general manager of the independent theatre, MovieWorld, in Queens, says it's going to take a bite out of his bottom line.

"It's going to hurt us quite a bit. I think we're looking at $20,000 to $30,000 less per year in beverage sales," Levinson said.

Of course, theatres aren't the only businesses being forced to halt sales of sweet drinks larger than 16 ounces.

Some restaurants will have to replace all of their glassware.

At Dallas BBQ, a local chain with 10 locations across the city, Texas-sized drinks are part of their DNA.

The cola filled glass is the current 20 ounce regular drink there.

But rather than rush to redo the menu or downsize all the stemware, they're taking a wait-and see approach.

"We'll adjust if we have to. It's very, very expensive from the printing, to the glassware to the server tips, everything's a trickle down when you make a decision like that," said Eric Levine, of Dallas BBQ.

There is no such hesitation by the Coca Cola Company.

The soda giant has already posted ads at MovieWorld touting its new 16 ounce bottles.

Even as they prepare for the ban, business owners are keeping their fingers crossed that the judge will decide to postpone the ban while a lawsuit plays out in court.