celebrates launch with a kickoff party

<div class="meta image-caption"><div class="origin-logo origin-image none"><span>none</span></div><span class="caption-text">Maria Menounos attends the Launch Party in New York City. &#40;Photo: Avi Gerver for;</span></div>
June 6, 2013 2:22:23 PM PDT has kicked off its official and much anticipated launch, debuting the ultimate resource for all things New York with its robust and trustworthy portfolio of information on Broadway, events, hotels, restaurants, attractions, tours, real estate and jobs for native New Yorkers as well as visiting friends, families, and business travelers to connect to everything New York.Here's much more from about the city's hot new destination on the web.

~~~~~ is rich with helpful information and resources that connects visitors and locals with the best that New York has to offer. An experienced editorial team providing exclusive, relevant, decision-making content, along with countless local experts and writers, will share advice, recommendations and insights into why they love this city. There will be a wide range of features, must-read blogs on Broadway, New York happenings, hot spots, what to see and where to go, restaurants, and insider info on all the neighborhoods.

What sets apart is the valuable content and safe and secure booking engine, allowing visitors to buy tickets for activities, events and hotel rooms. Using, proprietary technology, an entire vacation can be booked in one simple, and convenient transaction on The booking engine was developed and operated by Entertainment Benefits Group (EBG), one of the nation's leading online and travel entertainment providers. Through EBG, contracts directly with product partners and serves its clients with call centers that are staffed by travel and entertainment specialists 365 days a year. "We're confident the new site will quickly become the #1 destination website for New York," said Brett Reizen, EBG President and CEO. set out to create a highly integrated view of life in New York with a focus on where to eat, where to live, and where to play. The site currently features over 45 neighborhoods and connects visitors to New York real estate with over 20,000 listings of condos, apartments, houses and co-op properties, all tied together with a clean, easy-to-navigate design with access to listings, photos, floor plans, street views, videos and descriptions, accompanied by closed sales data, a building directory with over 15,000 buildings and neighborhood snapshots across all 5 boroughs. Site editors have created unique content focused on living in NY, including real estate trends and insightful tips for navigating your way around the New York real estate market. has partnered with Zagat, the most trusted voice in the dining world the Dining channel, which will feature Zagat ratings and reviews for all restaurants listed in the Zagat's New York guide. is the only NYC site to provide this information in a way that is easy to access. The Zagat reviews are accompanied by helpful features and blog posts, such as "10 Best 24-Hour Restaurants in New York," "Secrets to Getting a Hot Table in NYC" and "Brunch Without a Wait." Restaurant listings on will follow Zagat's user-friendly format and include fast facts, ratings for Food, Décor, Service and Cost, along with the complete text of the Zagat review. Users will find everything they ever wanted to know about New York restaurants, including tips and advice to help them navigate the NY dining scene like a pro.

In celebration of the official launch, New York notables from a wide range of industries shared what they love about New York. Many of the actors, writers, musicians, chefs, and political and business leaders who have made New York a central hub for art, cuisine and culture and contributed to the city's high voltage excitement, are featured on the site. Some of those who are featured include Mayor Bloomberg, Jerry Seinfeld, Kyle MacLachlan, Fran Drescher, Bonnie Fuller, Jon Secada, Jim Brickman, David Cassidy, Charles Koppelman, Larry King, Ivanka Trump, Matt Damon, Michael Kors, Robert Flack, Tony Shalhoub, and many more. For a full listing go to

In addition has secured a prestigious array of contributors to keep readers engaged with an ongoing series of features, interviews, interactive franchises, blogs and a video series. Readers will be kept up to date with entertainment writer, David Caplan's "Plus One" blog, they'll learn about hot new restaurants with Kathleen Squires' "The Dish" column, and they'll always know what's happening on Broadway with David Sheward's "Spotlight on Broadway."

EBG, the company powering is one of the largest privately held travel and entertainment providers in the United States. EBG saved consumers over $34 million in 2012 with exclusive deals and special offers.

"The opportunity to operate and manage the URL was a tremendous responsibility that we were honored to take on. We were primed for the task with our existing infrustructure, technology, resources and great relationships," said Reizen. "Now, it's our turn to offer something great for everyone in New York."

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As the ultimate resource for anything and everything New York, offers the most robust portfolio of information on hotels, entertainment, attractions, tours, dining, real estate, jobs and more, all in one place. With partners like Circle Line Sightseeing Cruises, Discovery Times Square, NBC Studio Tour, New York Pass, New York Water Taxi, Ripley's Believe It or Not, Top of the Rock Observation Deck, Annie, Cinderella, Jersey Boys, Mamma Mia!, Rock of Ages, Spider-Man, Wicked, Kinky Boots, and Phantom of the Opera, is committed to offering both locals and visitors the best of what New York has to offer. The site is unique in that it provides consumers with a single booking engine to purchase the most popular and high-demand events, activities and Broadway shows along with relevant information about working, playing and exploring in New York. is operated by EBG, one of the nation's leading online travel and entertainment providers. Follow on Twitter and Facebook.