This season, continuous snowfall in New Jersey has ski resorts ringing in some of the highest profits they have seen in years.
At Mountain Creek, they have thrived in years where natural snow was sparse because of advanced snow-making equipment. An additional 10-16 inches of snow on Thursday has skiers anxious to dance down the slopes this weekend.
Some ski resorts in the area have struggled the past few years because mother nature has not provided the snowfall they need to survive. In this business, snowfall leads to a windfall.
Snow on Thursday, a little romance on Valentine's Day, and the long President's Holiday are a perfect trifecta for a snow-based business bonanza.