Finding Easter eggs with an app as a map

Kemberly Richardson explains how the contest works.
March 31, 2014 3:08:40 PM PDT
Easter is just around the corner, and Tuesday, New York City is kicking off an old fashioned egg hunt with a high-tech twist.

Huge Easter eggs are popping up all over the city. And if you collect enough of them, some impressive prizes are at stake.

"It's an egg hunt but it's a 21st century egg hunt," said Ruth Powys of the Faberge Big Egg Hunt.

Forget your grandma's garden. This unprecedented hunt takes place in New York City. Check the parks, every nook and cranny, and maybe just maybe, you'll hit the jackpot.

"You can spot them but they're a bit cheekie," said Powys.

Whimsical, out of the box.

"One is made of solid marble with two baby crocodiles crawling out of it," said Powys.

More than 250 eggs, supersized at two and a half feet tall.

We got a sneak peak at the sculptures, each created by famous artists, designers and students at the High School of Art and Design.

"The fact that they'll be coming and maybe finding ours is pretty exciting," said student Olivia Soto.

The Faberge Big Egg Hunt starts Tuesday and runs for three weeks. Things wrap up with an auction, and the money will go to charity.

To get started, download a free app.

Then you'll be able to check the egg map.

"You'll see an egg, it will pop up on your screen saying you've just found, for example, Tracy Evan's egg," said Powys.

In the end, you'll have the chance to win the grand prize: a jewel encrusted, Faberge pendant, a name that's synonymous with the Easter egg.

"Faberge would have been thrilled by the whole idea, he was all for novelty, that was the most important thing," said Geza Von Habsburg of Faberge.

They tried it out in London and it was a huge hit. Millions joined the hunt, and now it's our turn.

Get your virtual baskets ready.

The app is available in the Apple app store and via Google Play. It's called The Big Egg Hunt NY presented by Fabergé.

For more information, go to