ABC's 'The Toy Box' lets inventors compete for the chance of a lifetime

NEW YORK (WABC) -- A new ABC series lets toy inventors compete for the chance of a lifetime.

"The Toy Box" premieres Friday night at 8 p.m. on ABC, hosted by "Modern Family" star Eric Stonestreet.

The hopefuls battle it out for a deal with Mattel to get their toy into stores, but first they'll have to impress the harshest of critics -- the kids themselves.

Eyewitness News entertainment reporter Sandy Kenyon got a behind-the-scenes look at the series. Check out his report in the video player above.

For more with Eric Stonestreet, watch below:

Jennifer Matarese interviews Eric Stonestreet about the new toy invention competition show "The Toy Box."