CHESHIRE, Connecticut --A controversy is brewing in Connecticut over a billboard for a rehabilitation center.
It asks "who's caring for your mom?" while showing a shirtless man, wearing nothing by a stethoscope around his neck.
A spokesperson for the center in Cheshire says the ad is just meant to be cheeky.
She just wanted to highlight that her facility has a women only floor, staffed only by female nurses.
Which she says is a unique service.
Some critics say the ad is in poor taste.
Others say it's just ineffective, and they just don't get it.