On Instagram's Blog, developers describe the update as "...a new feature that lets you share all the moments of your day, not just the ones you want to keep on your profile."
When you feature multiple photos and videos on your story, they will appear together in a slideshow format, and will disappear after 24 hours. You can also enhance your photos with text and drawing tools.
Sound exactly like Snapchat? Many people who weighed in on social media were not happy.
Instagram stories is like that girl that copied you in high school but was always a year late on it— ??? clare ??? (@notclare) August 2, 2016
There's no need for Instagram to have stories if there's snapchat ??— RIRI's Gyal? (@brianna_colvin) August 2, 2016
Apparently Instagram got super jealous of snapchat haha are we gonna have Twitter stories now too? ??— Noni (@noni2396) August 2, 2016
Instagram stories: a quick easy way to see who you need to unfollow on Instagram— klp (@kp3t3z) August 2, 2016
Not everyone on social media was upset - some even suggested that the new update would be the death of Snapchat.
Awhhhh man Instagram got stories now R.I.P. Snap chat— Elbert D. (@Ez_TakeTwo) August 2, 2016
Omg thoughts on Instagram stories?! I kinda love it! We'll prob cause I don't use snapchat haha!— Joey Graceffa (@JoeyGraceffa) August 2, 2016
Instagram Stories actually suits me better. Everything in one place. I like that!— By Megan Kelly (@byMeganKelly) August 2, 2016