'DaWA' store owner battling 'Wawa' to keep name in Paterson

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CeFaan Kim has the story.

Convenience store giant Wawa is suing a small business in Paterson, New Jersey, saying their name is too similar.

For the past three years the food mart in Paterson has been Mike Han's baby.

Like a typical mom and pop shop owner he knows his customers.

One regular customer came back at dinner time to pay for the breakfast he couldn't pay for earlier in the day.

But not everyone is so fond of Han.

Han is being sued by Wawa because the name of his store is DaWA.

Wawa, which has more than 700 convenience stores in six states, filed a trademark infringement lawsuit, saying DaWA is taking advantage of its hard-earned reputation.

Han said because they are a big company, it feels like they're trying to squash the little guy.

You see modu deul-eowa in Korean means all come in, so DaWA is a very casual way of saying come in or all are welcome.

The customers say they already weren't too happy about his Wawa lawsuit, and that's before they found out the meaning behind this store's name.

"I think Wawa should close down and make more DaWAs," a customer said.

"Trust me DaWA got some real good food, you need to come down and get some of this, I'm being real with you," another customer said.

"Don't sue him. That's messed up," a shopper said.

"Leave the man alone," another shopper said.

Some viewers on Facebook though, were not so sure saying, "Change that leaf to anything else and I'm sure there's no argument."

Another saying, "I'm with Wawa on this one. Not just about the name. Even the design looks similar."

A Wawa spokesperson says the company has an obligation to protect the brand name and ensure consumers aren't confused.

Han says Wawa offered him $2,000 to take his sign down.

He says it would cost way more than double that

But it's not about the money; he says it's about the principle.

"I'm not intended anything when I set it up really. I just want to be part of this community. And I use that one; everybody is welcome to my store," Han said.

Han says he doesn't have the money for a lawyer, so he plans to show up in court and argue his own case.

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wawalawsuitshoppingPaterson
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