target

Photos: Target opening two-level store across from Macy's in Herald Square

ByMike Waterhouse WABC logo

Tuesday, March 21, 2017

This rendering shows the outside of the main entrance to the 34th Street Target store.

This rendering shows the entrance to the Herald Square Target store from 33rd Street in Midtown, Manhattan.

This is a rendering showing a closer view of the main entrance to the Midtown Manhattan Target store on 34th Street.

This rendering shows what it will look like inside the Target store in Midtown Manhattan.

This rendering shows what it will look like inside the main (34th Street) entrance to the Target store in Midtown Manhattan.

This rendering shows what the checkout area will look like at the Target store on 34th Street in Midtown Manhattan.

Photos: Target opening two-level store across from Macy's in Herald SquareThis rendering shows the outside of the main entrance to the 34th Street Target store.

Photo/Target

HERALD SQUARE, Manhattan (WABC) -- The retail chain Target has announced it's opening a new store in Midtown Manhattan, right across the street from the flagship Macy's store.

Located at 112 West 34th Street in Herald Square, this is one of several Target small-format stores slated to open in New York City. The first opened in TriBeCa last October, and two more are expected to open in coming years - one in the East Village in summer 2018, and another in Hell's Kitchen in 2019.

The Herald Square store will be 43,000 square feet and have two levels, and have entrances on both 34th Street and 33rd Street. It will feature a CVS Pharmacy, an open market grocery section, clothing, standard household items and an order pickup area for online orders.

** Click through the photo gallery above to see renderings of the new store **

"The addition of the Herald Square store location is exciting for Target as we expand our footprint with small-format stores in Manhattan," said Mark Schindele, Senior Vice President, Properties.

Target has been putting focus on its small-format stores, which allows it to operate outside its conventional big-box setup that is usually two or three times the size.

The Herald Square store is expected to open in October 2017.

Here's a map showing its location in Midtown: